Startup Terms

MVP (Minimum Viable Product): It refers to a basic version of a product with enough features to satisfy early customers and collect feedback for future development.

Pivot: The act of making a significant change in your business strategy, product, or target market based on feedback or market conditions.

Bootstrapping: Building and growing a startup without external funding or with minimal resources.

Angel Investor: An individual who invests capital in early-stage startups in exchange for equity ownership.

Venture Capital (VC): Funds provided by investors to high-potential startups in exchange for equity.

Pitch Deck: A presentation that entrepreneurs use to showcase their business idea, target market, financial projections, and growth strategy to potential investors.

Burn Rate: The rate at which a startup is spending its capital to cover expenses before generating positive cash flow.

Runway: The estimated length of time until a startup exhausts its available capital based on its current burn rate.

Scalability: The ability of a business to grow and handle increased demand without a proportional increase in costs.

Business Model Canvas: A strategic management tool that provides a visual overview of a company’s key elements, including customer segments, value propositions, revenue streams, and more.

Customer Acquisition Cost (CAC): The cost associated with acquiring a new customer, including marketing and sales expenses.

Churn Rate: The rate at which customers stop using a product or service over a specific period. High churn rates can indicate customer dissatisfaction or other issues.

Product-Market Fit: The point at which a product or service meets the needs and expectations of a specific target market.

Disruption: The process by which a new product or technology completely changes and displaces an existing market or industry.

Exit Strategy: A planned approach for an entrepreneur or investor to sell or exit their stake in a startup, such as through an acquisition or initial public offering (IPO).

Intellectual Property (IP): Legal rights that protect creations of the mind, such as patents, trademarks, copyrights, and trade secrets.

Seed Round: The initial funding round for a startup, typically involving smaller investments from angel investors or early-stage venture capital firms.

Series A, B, C Funding: Sequential rounds of financing where a startup raises larger amounts of capital as it grows and reaches specific milestones.

Run Rate: An estimate of future financial performance based on current financial data.

KPI (Key Performance Indicator): Quantifiable metrics used to assess the performance and progress of a startup, such as revenue growth, customer acquisition, or user engagement.

Incubator: Organizations that provide startups with resources, mentorship, and support during the early stages of development.

Accelerator: Programs that help startups rapidly grow by providing mentorship, funding, and networking opportunities over a fixed period.

Runway Extension: Actions taken by a startup to increase its available capital and extend the time until it runs out of funds.

Proof of Concept (POC): A demonstration or experiment to validate the feasibility and potential of a product or technology.

Freemium: A business model where a basic version of a product is offered for free, with premium features available for a fee.

Conversion Rate: The percentage of website visitors or users who take a desired action, such as making a purchase or signing up for a newsletter.

User Acquisition: Strategies and tactics used to attract new users or customers to a product or service.

Viral Marketing: Marketing techniques that rely on users or customers to spread awareness about a product or service through word-of-mouth or social sharing.

A/B Testing: Experimenting with two or more variations of a webpage, email, or marketing campaign to determine which performs better.

Churn Prediction: Using data analysis and machine learning algorithms to identify customers who are likely to churn in the future.

Equity: Ownership interest in a company, usually represented by shares or stock.

Run Rate: The annualized projection of a startup’s financial performance based on its current revenue or growth rate.

IPO (Initial Public Offering): The process by which a privately-held company offers its shares to the public for the first time, thereby becoming a publicly traded company.

Seed Investor: Individuals or firms that provide capital to startups in exchange for equity at the early stages of development.

Bootstrap Financing: Self-funding a startup using personal savings or revenue generated by the business.

Blue Ocean Strategy: Creating uncontested market space by targeting new customer segments or introducing innovative products.

Exit Multiples: Valuation ratios used to estimate the potential return on investment for investors when a startup exits.

Co-Founder: An individual who shares the responsibility and ownership of a startup with one or more other founders.

Agile Development: An iterative and flexible approach to software development that emphasizes collaboration and adaptability.

Chasm: A gap or significant barrier between the early adopters and the mainstream market for a product or technology.

Due Diligence: The process of conducting a comprehensive examination and analysis of a startup’s financial, legal, and operational aspects before making an investment or partnership decision.

Market Share: The percentage of total sales or customers that a company captures within a specific market or industry.

Burnout: A state of physical or mental exhaustion and decreased motivation often experienced by entrepreneurs due to prolonged stress or overwork.

Disruptive Innovation: A groundbreaking product, technology, or business model that disrupts existing markets and creates new ones.

Crowdfunding: Raising capital for a project or business by obtaining small amounts of money from a large number of people, usually through online platforms.

User Experience (UX): The overall experience and satisfaction that users have while interacting with a product, including ease of use, functionality, and aesthetics.

Business Development: Activities and strategies aimed at identifying and creating new business opportunities, partnerships, or revenue streams.

Lean Startup: An approach to startup development that emphasizes rapid experimentation, iterative product releases, and customer feedback.

SaaS (Software as a Service): A software delivery model where applications are hosted on the cloud and accessed through a subscription or licensing model.