BharatPe Success Story
BharatPe was founded in 2018 and has since grown to become one of India’s leading fintech companies. Its success is attributed to its focus on serving the needs of small and medium-sized businesses, which make up the backbone of the Indian economy.
BharatPe has been able to provide these businesses with access to digital financial services, such as digital payments and lending, that were previously unavailable or inaccessible to them. The company has also prioritized ease of use and accessibility, making its services user-friendly and affordable.
As a result, BharatPe has rapidly gained popularity among Indian businesses, with over 6 million merchants currently using its services. The company has also raised significant funding from investors, including Sequoia Capital and Ribbit Capital.
Overall, BharatPe’s success story is a testament to the power of fintech in driving economic growth and empowering small and medium-sized businesses.
Read the BharatPe success story brought out by StartupTalky, which includes the Founders and Team, Business Model, Revenue Model, Funding and Investors, Growth, Competitors, Tagline, Slogan and Logo, Recent News of the brand, and more!
Company Highlights
Startup Name | Bharatpe |
---|---|
Headquarters | Delhi, India |
Sector | Fintech |
Founders | Bhavik Koladiya, Shashvat Nakrani |
Founded | April 2018 |
Total Funding | $720 mn (January 2022) |
Revenue | $93.33 mn (Rs 700 crore in FY21) |
Valuation | $3 bn (January 2022) |
CEO | Suhail Sameer |
Website | bharatpe.com |
BharatPe - About
BharatPe - Founders and Team
BharatPe - How Does It Work?
BharatPe - Name, Tagline and Logo
BharatPe - Business Model
BharatPe - Revenue Model
BharatPe - Funding And Investors
BharatPe - Growth and Revenue
BharatPe - Challenges and Controversies
BharatPe - Competitors
BharatPe - Future Goals
BharatPe - About
BharatPe is a fintech company based in India that provides digital payment solutions for merchants. It was founded in 2018 by Ashneer Grover and Shashvat Nakrani, and since then has rapidly expanded its services to over 70 cities in India.
The company offers a QR code-based payment solution that enables merchants to accept payments from customers through multiple payment modes such as UPI, credit/debit cards, and digital wallets. In addition to this, BharatPe also provides merchants with a range of financial services such as loans, insurance, and accounting and bookkeeping tools.
BharatPe has raised over $400 million in funding to date from investors such as Ribbit Capital, Coatue Management, and Insight Partners, among others. The company has also partnered with several leading banks and financial institutions to expand its services and provide more value to its merchant customers.
BharatPe - Founders and Team
BharatPe was founded by Shashvat Nakrani and Bhavik Koladiya, who were equal shareholders in the company. Koladiya played a significant role in negotiating with investors for funding and was the public face of the company. Later in June 2018, Ashneer Grover joined the team, becoming the third co-founder. Following Grover’s arrival, the shareholding structure was restructured, with Grover being granted a 32% stake, Nakrani 25.5%, and Koladiya holding the largest share at 42.5%.
However, in December 2018, before Sequoia came onboard as an investor, Koladiya’s name was removed from the list of founders due to his past conviction in a US court for credit card fraud. The investors were hesitant to invest in a company with a co-founder who had a criminal record. As a result, Ashneer Grover became the face of the company, and BharatPe continued its operations with Nakrani and Grover as co-founders.
However, as of February 28, 2022, Ashneer Grover resigned from his position at BharatPe. Following his resignation, the company listed Bhavik Koladiya and Shashvat Nakrani as its co-founders. Later, in August 2022, Bhavik Koladiya also resigned from his position at BharatPe, according to reports.
Ashneer Grover
Ashneer Grover was a co-founder and managing director (MD) of BharatPe until his resignation on February 28, 2022. He hails from South Delhi, India, and is a graduate of the Indian Institute of Technology, Delhi. Previously, he served as the head of new business at PCJ, headed Corp Dev for Amex India, and was appointed as the CFO of Grofers.
Grover made headlines after his voice matched with a caller who allegedly hurled abusive language and was threatening while talking with a Kotak Wealth Management employee about the failure to secure financing for Nykaa’s initial share sale. The BharatPe board then asked him to take a voluntary absence for two months on January 19, 2022. However, this was not solely due to the telephone controversy but also because of his alleged connection to a bigger financial fraud. Grover was subsequently put on mandatory leave, along with his wife Madhuri and five others, amidst a government probe.
Madhuri Jain Grover, who headed Controls at BharatPe, was later terminated from her services due to financial irregularities, which also meant that she had to part with her stakes in the company due to “misappropriation of finances.” Jain accused the company co-founder Bhavik Koladiya and CEO Suhail Sameer of misconduct, along with accusing the BharatPe board of “objectifying women.”
Grover’s financial misconduct, which was reportedly in double-digit crores, came under scrutiny from the board, and reports about his potential firing surfaced in January 2022. Alvarez & Marsal, a risk advisory firm, was appointed by BharatPe to conduct an independent audit of the startup’s internal processes and systems on January 31, 2022. Grover approached legal aid from Delhi-based law firm Karanjawala & Co. to secure his position in the company and keep his 9.5% shareholding intact.
Grover demanded Rs 4000 crore from the investors to buy him out, which implied that he needed to be paid a fair market value for his 9.5% stake in the company at a valuation of around $6 billion. However, his arbitration pleas were rejected by the Singapore International Arbitration Centre (SIAC), and key investors turned down his offer to sell his stakes in the company. Grover resigned minutes after receiving the Board meeting’s agenda, which included the PWC report submission containing his conduct and the actions that would be taken against him, according to the BharatPe board.
Grover has recently disclosed that he has registered a new company, Third Unicorn Private Limited, where both he and his wife will serve as directors. They have dreams of raising another unicorn company, as per Tofler reports. Shashvat Nakrani, a BharatPe executive, has taken a dig at Grover, claiming that he created a false narrative about the company.
BharatPe - How Does It Work?
As you may be aware, most merchants invest a considerable amount of time on the BharatPe app. This has contributed to the company’s revenue reaching nearly $2000. Lending businesses are essential, whether big or small, and BharatPe’s lending arm is no exception.
The company provides an eponymous service to assist offline merchants, but payment apps that allow free transactions do not generate significant revenue. Even those processing UPI payments cannot charge merchants a small commission. Despite this, the BharatPe app’s login and interface are user-friendly, and merchants can easily create a BharatPe credit card after creating an account.
BharatPe is a fintech company that offers various financial services to offline merchants, including payments, lending, and credit services. Here is how it works:
Payment Services: BharatPe offers a QR code-based payment system that enables merchants to receive digital payments from their customers without the need for a POS machine. The merchant can generate a QR code using the BharatPe app, and the customer can scan the code and pay using any UPI-enabled app.
Lending Services: BharatPe also offers loans to merchants who have a good transaction history on the platform. The loan amount can range from Rs. 10,000 to Rs. 7.5 lakhs, and the repayment period is up to 12 months.
Credit Services: BharatPe has recently launched a credit card for merchants that can be used to make payments for their business expenses. The credit card comes with a 30-day interest-free period and has a credit limit based on the merchant’s transaction history on the platform.
To use BharatPe’s services, a merchant needs to download the BharatPe app and create an account. Once the account is created, the merchant can start accepting digital payments and apply for loans and credit services. The app has an easy-to-use interface and provides real-time transaction details and analytics to help merchants manage their business efficiently.
BharatPe - Name, Tagline and Logo
The company’s tagline is ‘Ab se Dukandar is king’, and it also emphasizes on ‘Apne Parivar Aur Shop Ko Rakhe Insured.. BharatPe has introduced the country’s first UPI Bahi Khata for merchants and is the first fintech startup in India to enable offline payments for merchants. It’s worth noting that the BharatPe logo is the property of the trademark owners.
BharatPe - Business Model
BharatPe is an Indian payment company that operates on a B2B2C model to benefit both customers and merchants. The company’s app enables merchants to accept payments from 100+ mobile apps downloaded on India’s UPI system by using a single interoperable QR sticker. Retailers receive immediate credits for transactions made in their bank accounts on the same day.
In 2021, BharatPe signed up 12 cricketers including Rohit Sharma, Jasprit Bumrah, KL Rahul, Mohammed Shami, Ravindra Jadeja, Suresh Raina, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Yuzvendra Chahal, and Shubhman Gill as brand ambassadors.
BharatPe has partnered with RBI-approved NBFCs to launch the 12% Club app, which is the first-of-its-kind investment, consumer lending, and borrowing app. This app allows consumers to invest and earn up to 12% annual interest without any lock-in period, borrow at a competitive interest rate of 12%, and withdraw their money anytime and anywhere. Customers can borrow up to Rs 10 lacs without any collaterals for a tenure of up to 3 months. The loans via this platform have no processing or pre-payment charges. BharatPe aims to achieve an AUM of $100 million and a lending AUM of $50 million from the 12% Club app by the end of the present fiscal. The BharatPe logo is the property of the trademark owners.
BharatPe - Revenue Model
BharatPe operates on a B2B2C (business-to-business-to-consumer) model, which means it offers services to businesses (merchants, shop owners, etc.) who then offer those services to their customers (consumers). The company generates revenue through various means, including:
Merchant Discount Rate (MDR): BharatPe charges merchants a small fee on every transaction made through their platform, known as the MDR. This fee is typically between 1% and 2% of the transaction value.
Loan Interest: BharatPe offers loans to merchants through its lending platform, the 12% Club, and charges interest on those loans. The interest rate is typically around 12%.
BharatPe generates revenue by offering its customers a digital payments platform and providing a separate app for its merchant partners, where the company credits them for their transactions digitally, as explained earlier. Its revenue model is based on providing affordable credit to merchants.
The company relies on the mutually beneficial cycle of credit and app usage to drive revenue growth on its platform. As a startup, BharatPe recognizes the importance of focusing on its merchant partners to grow its business.
BharatPe - Funding And Investors
Date | Transaction Name | Money Raised | Lead Investors |
---|---|---|---|
October 25, 2021 | Debt Financing | $13.32 million | MAS Financial Services Private Limited |
August 19, 2021 | Debt Financing | $13.44 million | Northern Arc |
August 19, 2021 | Debt Financing | $13.44 million | IIFL Wealth |
August 4, 2021 | Series E | $370 million | Tiger Global Management LLC, Coatue Management and Ribbit Capital |
August 4, 2021 | Secondary Market | $20 Million | – |
May 10, 2021 | Debt Financing | $6.7 million | Northern Arc |
February 11, 2021 | Series D | $108 million | Coatue Management |
January 6, 2021 | Debt Financing | $33.5 million | Alteria Capital, Innoven Capital and Trifecta Capital |
February 24, 2020 | Series C | $75 Million | Coatue and Rabbit Capital |
June 4, 2019 | Series B | $50 Million | Insight Partners, Rabbit Capital |
February 21, 2019 | Series A | $14.5 Million | Sequoia Capital India |
October 1, 2018 | Seed Round | $2 Million | BEENEXT and Sequoia Capital India |
BharatPe Shareholding Structure as of January 31, 2022:
Owning Company/Individual | Percentage of Stakes | Value |
---|---|---|
Sequoia Capital India | 19.6% | $560 mn |
Coatue | 12.4% | $354.28 mn |
Ribbit Capital | 11% | $314.28 mn |
Beenext | 9.6% | $274.28 mn |
Ashneer Grover | 9.5% | $271.42 mn |
Shashvat Nakrani | 7.8% | $222.85 mn |
Steadview Capital | 4.1% | $117.14 mn |
Tiger Global | 3.7% | $105.71 mn |
Others | 22.3% | $637.14 mn |
BharatPe - Growth and Revenue
According to recent reports and studies, BharatPe is experiencing significant growth and is currently the fourth-largest player in the UPI market, following PhonePe, Google Pay, and PayTm. Remarkably, the company has achieved this impressive growth while spending very little on marketing. BharatPe has also secured the third position in the private POS category. Additionally, the company has collaborated with Safegold to launch a new digital gold product, the BharatPe Gold scheme, for its merchants.
BharatPe has been experiencing rapid growth in the Indian digital payments space, and it currently holds the 4th position in terms of UPI transactions, following Google Pay, PhonePe, and PayTm. Remarkably, BharatPe has achieved this growth while spending comparatively less money than its competitors.
In the private POS category, BharatPe has secured the 3rd spot, further strengthening its position in the market. To expand its offerings, BharatPe has partnered with Safegold to introduce the BharatPe Gold scheme, a digital gold product exclusively for merchants.
The company’s revenue model revolves around providing its users with a digital payments platform and extending credits to merchants at competitive interest rates, thereby relying on a cyclical connection between credit and app usage to drive revenue. As a startup, BharatPe has placed a significant emphasis on its merchant-facing business to facilitate growth.
BharatPe - Challenges and Controversies
- BharatPe Pending Employee Salaries: The Boardroom Battle Turned into a Keyboard Fight
- BharatPe Fined Again for Invoices to Fake Vendors
- Ashneer Grover Claimed that the Gold Loan Vertical Launch was his Brainchild
BharatPe - Competitors
BharatPe competitors are:
- PhonePe
- Google Pay
- PayTm
- Albo
- MobiKwik
BharatPe operates in the highly competitive digital payments space in India, where it faces competition from several well-established players as well as new entrants. Some of the major competitors of BharatPe are:
Paytm: Paytm is one of the leading digital payments companies in India, offering a wide range of services, including mobile recharges, bill payments, ticket bookings, and peer-to-peer payments.
PhonePe: PhonePe is a digital payments platform owned by Flipkart, one of India’s largest e-commerce companies. PhonePe offers a range of services, including bill payments, recharges, and money transfers.
Google Pay: Google Pay is a digital wallet and payment service developed by Google. It is one of the most widely used payment apps in India, offering users a range of features, including bill payments, mobile recharges, and peer-to-peer transfers.
Amazon Pay: Amazon Pay is a digital wallet and payment service offered by Amazon. It allows users to make payments for a range of services, including bill payments, mobile recharges, and online shopping.
Mobikwik: Mobikwik is a digital wallet and payment service that allows users to pay bills, recharge phones, and make peer-to-peer payments.
Freecharge: Freecharge is a digital wallet and payment service that allows users to pay bills, recharge phones, and make peer-to-peer payments.
Truecaller Pay: Truecaller Pay is a digital payment service that allows users to make peer-to-peer payments and pay bills. It is a relatively new player in the Indian payments space.
BharatPe - Future Goals
In 2020, BharatPe launched a new feature called Paisa Bolega, which converts a merchant’s phone into a loudspeaker to announce the transaction value received. The company aims to develop its app further to meet the rising demands of merchants. Despite recently disbursing around Rs 140 crores, there has been no significant development in the loan demand of merchants. BharatPe plans to move forward with rental payments and inventory stocking payments, which they believe will soon rise in demand.
BharatPe aims to expand its POS business, BharatSwipe, by three times and reach $6 billion in annualized TPV by the end of FY22, while making BharatSwipe popular across 80 cities in India by the end of the next financial year. The company plans to achieve about 10x growth in lending by FY23 and build a lending book of about Rs 40,000 crore ($5 billion) in five years. BharatPe was near to crossing the $14 billion mark in annualized total payment value when last reported in October 2021 and is now working to ramp up to about $30 billion TPV by March 2023.